Facebook and Google are two digital media giants that could jump start your business, even on a shoestring budget. Both offer possibilities for reaching new audience, making sales, and getting in touch with people who actually care about your business. Here is how you can utilize both platforms for the best digital marketing results.
A quarter of the world’s population is using Facebook to connect with friends, co-workers and even the businesses they like. It would be a mistake to overlook Facebook’s potential to make your business grow rapidly over time. It can help you create better brand identity and connect with current and potential customers as well. You can opt for organic or paid reach for your Facebook posts.
Paid search, when used strategically, can give you great business prospects and help you reach your target audience more quickly. Paid reach on Facebook will need some time as you will have to experiment consistently with different types of ads and different types of audience.
Organic reach, on the other hand, is the most sought-after type of Facebook reach. Your eventual goal in Facebook marketing is to improve your organic reach. Ideally, the better the quality of your content, the more people will connect with you online. You will have to focus on the frequency of the content as well. Facebook provides you a closer consider the behavior and habits of the people you could connect with your business. It is high time you start using this platform’s potential in your favor.
More than 68% of internet users around the world are using Google to find the websites and businesses they want. Rests are focused on Yahoo, Bing, and other search engines. You cannot ignore Google or other search engines when it comes to marketing your business. After all, this is perhaps the primary way in which new users can get in touch with your business. So how does search marketing really work?
There are two important parts of search marketing- PPC campaigns and SEO.
Search engine optimization means strategies deployed to help a business website reach the top results of Google’s search results page. It includes selection of good keywords for a business and then creating valuable content around those keywords for better reach. You could end up closing 17.6% of the leads you capture from SEO alone. It is the most legit method of growing your business online, getting more leads in your sales funnel and becoming an authority website for your industry. Good content and high-quality keywords are behind this type of marketing efforts. Visit http://www.click.co.uk/ for awesome search marketing help.
PPC campaigns of pay-per-click campaigns are the paid methods of reaching the top of Google’s SERP. When you opt for a PPC campaign, you select keywords and write a short ad for your business. It gets displayed at the top of all result pages when your related keyword is searched for. PPC campaigns can bring more recognition for your business and increase the number of leads for your sales funnel as well. You will have to run multiple campaigns with different keywords to get the desired results.
Marketing on Google and Facebook is a great way to help your business reach heights. Make sure that you take advantage of both organic and paid marketing efforts for better results.