When it comes to websites, there are plenty of avenues for creativity and improvement. For eCommerce businesses, this means opportunities to make more money. The following tools — from web hosting upgrades to improved design — will allow you to do so.
There is no definitive checklist when it comes to creating a website for your business. Meaning that the internet is full of websites that range in quality, design and purpose. For eCommerce, your goal is to attract customers with savvy marketing, impress them with your delightful website and, crucially, close the sale. No matter how fantastic your site is, there’s always room for improvement, which in this instance could lead to increased profits.
In this article, we’ll take a look at a few of the ways an eCommerce site can be improved to maximise profitability.
Is the Design User-Friendly?
The design of your website is a vital aspect of engaging customers, but if it isn’t user-friendly, you’ll find that people won’t have the patience to stick around. If it was a date, and the person opposite you was beautiful, but extremely difficult to get along with, it’s doubtful that you’d be asking for a follow-up rendezvous.
The same can be said for your website. There’s only so far a professional-looking design can go. On top of the looks, it needs to give customers a fluid and effortless experience when navigating menus or interacting with any other features. The user-friendliness of your website should always be maintained and tested whenever changes are made or new pages/products are added. Always ensure there is substance to go with the style.
High-Performance Web Hosting is Vital
Web hosting is the service that grants you the bandwidth and memory to get a website online. You will have purchased a hosting plan when initially creating your site. As your business and website continue to grow and enjoy more success, though, upgraded and more efficient website hosting becomes essential. Poor-quality web hosting will affect the overall performance of your site, which can be a big problem for eCommerce businesses.
High-performance website hosting will help to make sure your site is as quick as possible, which is a big deal these days, as people simply won’t sit around and wait for a slow site to load. The longer your website takes to load increases the likelihood of customers opting for a competitor whose site is considerably faster, even if their product or service isn’t a good as yours.
Write a Blog
Unless you’ve been living under a rock or are completely oblivious to anything in the media, you will have noticed that blogging is kind of a big deal now. Everyone and their dog has a blog today, and while many are platforms for the day-to-day rants and raves, others are a genuinely useful resource for information. For businesses, a blog is a powerful marketing tool and efficient way of connecting with your customers.
Blog posts allow you to speak directly to readers and give them more of an insight into your chosen industry. This is a massive benefit to engage more people. It gives them a reason to keep visiting your site for new content and it’s also incredibly beneficial for SEO (we’ll cover this in a minute). So, if you’re yet to write your first blog post, now is most definitely the time!
Optimise Your Copy and Blog for SEO
There’s no doubt you will have heard or stumbled upon the term ‘SEO’ at some point. It’s everywhere — and it’s definitely something every website owner should take note of. SEO stands for search engine optimisation and relates to marketing methods used to help your website rank higher in search engines. The higher you rank increases the likelihood of people finding your site, which naturally gives you more opportunity to sell.
There are a few different ways to increase your site’s SEO. Two of the most common and beneficial are the use of keywords and backlinks in web copy and blog posts.
- Keywords are words and phrases relating to your business that people would use when entering a search online. Generally speaking, the more you use keywords, the higher you rank for them. So if you’re a plumber based in London and use keywords like ‘London Plumber’, you’ll have a much better chance of appearing in people’s searches. It’s a much more nuanced process to reach the top of Google, but these are the pillars it all works upon.
- Backlinks are links to other websites in the writing of copy or blog posts. You’ll need to ensure that the sites being linked to are high-authority and relevant to the topic, as this will tell search engines that you’re a reliable and credible source of information. Therefore, this increases your SEO and allows you to rank higher. Again, this is just the starting point when it comes to backlinks, but get this right and you’ll be ready to use this tool seriously effectively.
Efficient Customer Support
Customer service and support is a cornerstone of any company, whether it’s online or offline, and is often the difference between making a sale or losing a customer. In regards to eCommerce, customer support is essential to make sure that any problems with products or site issues are handled quickly and the sale is completed.
One way businesses make sure they don’t slip when it comes to customer support is by offering multiple channels of contact. A contact page with an email address, phone number, or both will make it as easy as possible for customers to get in touch with you. You could also include a live chat feature so that people can open an instant line of communication with you and fix the problem in real time.