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Business Reputation Management: How To Improve a Negative Reputation

In this digital age, it’s never been more important for businesses to develop and maintain a positive reputation. It’s easy for customers to simply log online and leave a negative review for all to see.


Did you know that just one negative review can have a devastating impact on your business? Of course, the more negative press you receive, the more damage it’s going to do. Not only is it going to lose you potential customers, but it can also cost you financially too. However, the good news is, that even if you have established a negative reputation, there’s always time to turn it around. One way to go about it could be with the help of an online reputation management service that may actively monitor your online presence and mentions of your brand on various websites and social media.

Having said that, here, we’ll look at how you can improve a negative business reputation with the help of reputation management.

Ask the customer

The easiest way to improve your reputation is to understand the issues your customers are currently experiencing. After all, how can you improve if you aren’t 100% sure what to improve upon?

Asking your customers to fill out customer experience surveys is a great way to get feedback. If you’re having trouble getting responses, consider offering an incentive. Once you’ve received a large number of replies, you’ll soon see whether there are any common complaints or areas which need to be improved.

Never ignore bad publicity

There’s a temptation for businesses to bury their head in the sand when they receive negative press. Whether you’ve had a damning press release written about you, or you’ve received numerous negative online reviews, it’s important to respond as quickly as possible.

If you do ignore bad publicity, it’s going to look like you don’t care. Customers in particular, want to know that you care about their opinions and needs. If something goes wrong, they want the reassurance that they can rely on you to solve the problem. Or, at the very least rectify it.

However, you can’t just acknowledge the issue. Instead, you need to come up with a solution. If you’re receiving a lot of bad reviews because of the quality of your products, it’s time to review your supplier or manufacturing process and ensure the quality is improved. Let the customer know how you’re solving the problem and a rough time scale of when it will be resolved.

Seek help

In order to really improve a bad reputation, it’s going to take a lot of work. You’re going to need to monitor your reputation and respond to any negative reviews as quickly as possible. Then there’s the time you need to take to improve the areas of your business currently lacking.

If you simply haven’t got the time, it’s a good idea to seek help from a reputation management company. This is especially beneficial if your bad reputation has led to a lawsuit being filed against you.

Overall, a bad reputation can be extremely damaging, but there are ways to turn it around. The above tips are just some of the ways you can improve your reputation and get back on track.